Why is Lead Management Software So Important for Real Estate?

The success of a real estate company is dependent on the leads it can successfully convert. To do just that, owners and sales personnel have to work hard to manage the available leads. From funnelling the right ones from a large pool of leads to pitching projects and constantly keeping in touch with them to ensure they turn into paying customers is challenging. However, without proper implementation of lead management, the process can be downright exhausting.

Why is Lead Management Software So Important for Real Estate?